Kim Orlando
American Businesswoman | Founder and Publisher, SheBuysTravel | Travel Expert & Media Personality

Kim Orlando
About Kim Orlando
Kim Orlando is the founder and publisher of SheBuysTravel, a top-tier multi-platform travel media brand. For over 20 years, SheBuysTravel has been the trusted resource for women who plan, prioritize, and purchase travel for their households.
Kim is a recognized travel expert, media personality, and strategic advisor who excels at creating meaningful connections with the female travel audience. She built SheBuysTravel’s authority on what still matters most: firsthand reporting, from more than 100 vetted travel journalists. Her industry insights and practical travel advice have been featured on Good Morning America, The Today Show, NewsNation, and Good Day LA, as well as in numerous travel publications.
Under Kim’s leadership, SheBuysTravel.com has evolved into a leading cited source in AI-generated travel results. She has built a strategic publication and omni-channel content platform powered by trust, authority, and on-the-ground reporting. For Leisure Brands, that means premium visibility and turning earned media into measurable performance.
SheBuysTravel.com delivers first-person travel advice, destination coverage, and buying guides to millions of women at every stage of life, proving that in an AI-powered world, trusted sources and real-world expertise drive influence and action.
Her most recent adventures can be found on Instagram, Facebook , and LinkedIn.
Areas of Expertise
- Travel Media & Publishing: 20+ years of leading a top-tier travel publication.
- Audience Development: Engaging the female demographic who lead household travel research, discovery, and decisions
- Strategic Content Partnerships: Building high-level, influential programs for premier travel brands.
- AI Search Strategy: Pioneering travel discovery across Generative AI platforms.
- Brand Advisory: Consulting for hospitality brands, destinations, and consumer products.
As Seen On:
- Good Morning America: Live in Times Square
- The Today Show: The Basics of No-Stress Camping
- NewsNation: How to Pack Smart for College
- Fox LA (Good Day LA):Travel Hacks & Advice
Selected Editorial & Features
- Forbes: Family Travel Perks
- Business Insider: Why Travel Influencers Travel With Their Kids
- MSN Travel: California’s Best Places Locals Love
- Hilton Stories: Destination Birthday Kids Parties
Education
University of Arizona: B.S.B.A. in Finance and Private Market Economics
Kim Orlando LinkedIn | Muckrack
Email: [email protected]