This Cult Favorite Beach Chair Is Finally on Sale: Sunflow Is 20% Off Sitewide

If you have been to a beach in the last two summers, you have seen them. The chair with the little canopy, the drink holder clipped to the arm and the straps that let someone carry the whole thing on their back like a school bag.

That is a Sunflow beach chair, and the reason you see so many of them is that people who buy one tend to tell everyone they know.

They almost never go on sale. Right now Sunflow is running its end of season sale from August 28 through September 7 with 20% off sitewide and up to 50% off select chairs and accessories.

What Is Actually on Sale

This is a real sitewide event, not a clearance rack of leftover colors:

• 20% off everything on the site, chairs and accessories included
• Up to 50% off select chairs and accessories
• The headliner: The Shore Thing Signature Setup for $156, in 8 colors
• The sale runs August 28 through September 7, so it covers the entire Labor Day weekend

The Signature Setup Is the One to Get

The Signature Setup is the full kit rather than the bare chair, and at $148 it is the best value in the sale. You get:

• The Shore Thing Chair, the lightest chair Sunflow makes at 8 pounds, with a seat 13 inches off the sand and 3 recline positions
• The Sun Shade, a UPF 50+ canopy that clips on so you get shade without hauling an umbrella
• The Drink Holder, which fits everything from a skinny can to an oversized tumbler
• The Dry Bag, for your phone, keys and wallet
• The Contour Pillow, which is the part nobody expects to love and everybody does

Buying those pieces separately runs well over $200 before the discount. Eight colors are in the sale, from the classic Oyster Gray to the cute striped patterns.

Which Sunflow Chair Is Right for You

Sunflow makes three chairs and the difference comes down to how far you want to be off the ground and how easily you want to get back up.

All three fold flat, wear as a backpack and recline to 3 positions.

The Accessories Worth Adding While They Are Discounted

The chairs get the attention but the add ons are what make a Sunflow feel like a setup instead of a seat. These are the ones we would grab during a sitewide sale:

• The Sun Shade if you did not buy a bundle. UPF 50+ and it clips right to the chair frame.
• The Chiller Tote, an insulated bag that keeps drinks and lunch cold without dragging a hard cooler across the sand.
• The Contour Pillow, which turns the recline from nice into a nap.
• The Drink Holder, the cheapest upgrade on the list and the one you use every single time.
• The Happy Hut Cabana if you travel with kids who need a shade break, or you burn easily.

Browse the full accessories lineup to see what is discounted.

Why These Chairs Earned the Reputation

Plenty of beach chairs are cheaper. Almost none of them survive three summers of salt, sand and a car trunk. Sunflow builds the frame from powder coated aluminum with stainless steel rivets so it does not rust, and the seat from water resistant marine fabric that is antimicrobial, which is a technical way of saying it will not come out of the garage in May smelling like mildew.

The design is patented, it folds and opens in one motion and it wears as a backpack so your hands stay free for the cooler, the towels and the child who has already lost a flip flop. There is a one year limited warranty behind it.

Buying at the End of the Season Is the Smart Play

The instinct is to shop for beach gear in May. The problem is that May is exactly when nothing is discounted. Late August is when the sitewide sales land, and a chair you buy now works for Labor Day weekend, fall beach days, spring break and every summer after that.

If you have been waiting for a reason to stop borrowing your sister’s chair, this is the window. The sale ends September 7.