Hilton Union Square Review

Kim Orlando Avatar
Balcony Suite view from Hilton San Francisco.
Balcony Suite view from Hilton San Francisco. Photo credit: Kim Orlando

San Francisco is a city best explored on foot, and where you stay is important—especially for us women travelers who value both convenience and safety. Union Square has had its challenges, but I see change happening. With a new mayor leading a revitalization effort, this iconic San Francisco district is seeing a fresh wave of energy. From improved safety measures to new businesses opening their doors, Union Square is on the upswing, making the Hilton Union Square a solid, central home base for exploring the best of San Francisco.

Views, Views, Views

Daytime view of San Francisco from the 48th floor at Cityscape Bar & Lounge.
Daytime view of San Francisco from the 48th floor at Cityscape Bar & Lounge. Photo credit: Kim Orlando

The Hilton Union Square puts you right in the middle of San Francisco’s energy, and a short walk from Chinatown, the Ferry Building, great restaurants and public transportation.  

That said, the hotel technically sits on the edge of the Tenderloin, an area known for its social challenges. As a woman traveling alone, I felt completely safe walking around Union Square during the day, but I was intentional about my routes. I avoided walking into the heart of the Tenderloin at night—something I’d recommend for any visitor. Instead, I stuck to well-lit, busy streets leading toward Market Street, Chinatown, and the Embarcadero. The hotel itself feels secure, with keycard access to elevators, security and a well-staffed lobby.

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Union Square district ambassadors, color coded by neighborhood.
Union Square district ambassadors, color coded by neighborhood. Photo credit: Kim Orlando

I was also encouraged to learn that San Francisco has created a multi-agency task force that combines the City’s law enforcement agencies and other City departments to respond to street conditions and crime in the Tenderloin and South of Market neighborhoods.

Unique Amenities You Won’t Find Elsewhere

Golden #Sunset cocktails @Cityscape @HiltonSFunionsquare overlooking San Francisco.
Golden #Sunset cocktails @Cityscape @HiltonSFunionsquare overlooking San Francisco. Photo Credit: Kim Orlando

Beyond the location, the Hilton Union Square stands out with some fun and practical perks:

  • A Moët & Chandon Champagne Vending Machine – Yes, you read that right! If you love a little luxury, this bubbly-on-demand feature is a fun touch, perfect for celebrating a weekend getaway.
  • A 24-Hour Market – Whether you’re arriving late or just need a quick snack, the hotel’s market is stocked with fresh, prepared foods, drinks, and coffee.
  • Electric Bike Rentals – The $35 daily resort fee includes WIFI and a two-hour electric bike rental.
  • Tea kettle is available upon request
  • Food & Beverage Credit – That same $35 resort fee also credits back to food and drinks at the hotel, which helps offset costs.
    • Tip: Hilton Gold members score an additional $18 resort credit for up to 2 people listed on a reservation.
Four women taking a selfie in front of windows overlooking the San Francisco skyline at sunset at Cityscape in the Hilton Union Square.
Amazing sunset and views of San Francisco at Cityscape. Photo credit: Sophia Orlando
  • Rooftop Views from Cityscape Lounge – On the 46th floor, this lounge offers panoramic views of San Francisco, making it a great spot for a drink at sunset.
  • Presidential suites have 2 levels.
  • Balcony Rooms have incredible jaw dropping city views
  • Lobby Activations: Hang a wish on the Wishing Tree, where guests can write their hopes and hang them on the illuminated branches to celebrate the Lunar New Year. “Poppy Lobby” from March through September.  The lobby transforms with hundreds of vibrant flowers, celebrating the seasonal “blooming” of Union Square.
  • Direct line (via text) for any special requests or questions throughout your stay. It’s like having a personal concierge at your fingertips—no butler required.
  • Outdoor pool and jacuzzi (firepits coming soon!)

Balcony Suite

Nightime view of San Francisco from our balcony suite @HiltonSFunionsquare.
Nightime view of San Francisco from our balcony suite @HiltonSFunionsquare. Photo Credit: Kim Orlando

At times, there were three of us coming and going from the Balcony Suite at Hilton Union Square, and the extra space made all the difference. The pullout couch stayed intact for convenience, but we still had plenty of room to use the highboy table and fridge area.  The real highlight? The balcony views. Day or night, rain or shine, the panoramic city skyline provided nonstop, gorgeous scenery.

With over 100 suites of this type, you’ll find all the expected amenities—hair dryer, safe, coffee maker, and toiletries (Crabtree & Evelyn—do they still exist?). Hilton is also great about providing forgotten essentials like a toothbrush, toothpaste, or even a razor if you need one.

Housekeeping is available upon request, and one small but thoughtful touch I appreciated? A QR code in the room for tipping—perfect for those of us who rarely carry cash.”**

This keeps it friendly, relatable, and informative while avoiding an overly ad-like tone. Let me know if you’d like any tweaks!

Dining at Hilton Union Square

  • Poach (Breakfast Only): The buffet is abundant and high-quality, but at $46 per person and no omelet station, it’s a bit pricey in my opinion. That said, using the resort credit helps offset the price.
  • Lobby Bar & Herb N’ Kitchen: For quick bites, baked goods, drinks and fruit without venturing far, these options are available all day. I can vouch for the vegan brat and my daughter liked the turkey club.
  • Cable 55, located in the Parc 55 hotel across from Hilton Union Square, offers modern American cuisine with a California twist—think fresh, locally inspired dishes and craft cocktails. Hilton guests can use their $35 daily resort fee credit here, making it a convenient and flavorful dining option.

The Hilton Union Square offers the best of both worlds—a prime location with easy access to San Francisco’s top sights and amenities that made my stay comfortable and convenient. I happily took advantage of the hotel’s fun extras—including a Champagne vending machine and resort fee perks.

Mother & Daughter selfie in San Francisco.
Mother & Daughter selfie in San Francisco. Photo Credit: Kim Orlando

While well-meaning friends raised safety concerns about the Tenderloin’s proximity, my daughter and I  found that staying aware and sticking to well-traveled spots made all the difference. With that in mind for any stay in an urban area, @HiltonSFUnionSquare is a definite recommend for women travelers looking for walkability, city views, and a touch of luxury.

Would I stay here again? Absolutely.

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Kim Orlando is the Founder of the online travel resource for women, SheBuysTravel, and a leader in the leisure and travel industry. Her travel mantra is simple: All travel counts.  “We want to inspire women to travel in any shape or form.” “The ‘best trip ever’ probably won’t be the same for an empty-nester or mom of three versus a single woman celebrating a bachelorette party with her friends,” Kim says. can be found on InstagramFacebook and LinkedIn.
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