Planning a Route 66 Centennial road trip? Cadillac Ranch in Amarillo, Texas, is one of the most iconic, interactive roadside attractions on the Mother Road, where travelers literally leave their mark on American history – with spray paint.
- A Must-See Route 66 Landmark: Cadillac Ranch features 10 classic Cadillacs buried nose-down along historic Route 66, symbolizing the rise and fall of American car culture.
- Interactive Public Art Experience: Visitors are encouraged to bring spray paint and add their own artwork, making this one of the most hands-on attractions along the Mother Road.
- Perfect Stop for the Route 66 Centennial: Easily visible from I-40 near Amarillo, Cadillac Ranch is a free, family-friendly stop ideal for celebrating the 100th anniversary of Route 66.
Americans have been taking road trips across this big, beautiful land from east to west and back again for centuries. It all started with the pioneers. Of course, those hearty souls did it without actual roads. Fortunately, our United States’ highway system and vehicles have come a long way since those horse-drawn wagons with wooden wheels. My Texas road trip included a featured stop: the iconic Cadillac Ranch, TX, a one-of-a-kind roadside attraction along the classic Route 66 segment from Oklahoma City to Albuquerque.
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Funky Roadside Attractions? Yes, Please!
Roadside landmarks have always fascinated me. Maybe it stems from all the road trips I took with my family while I was growing up. If there was something strange along the way, my family would find it. Or maybe it’s because I happen to like funky, unexpected displays of strangeness. Whatever the reason, I’m a sucker for quirky roadside attractions.
On a West Texas road trip, I found the granddaddy of them all: Cadillac Ranch. This work of art, in the middle of a cow pasture along Interstate 40 in the Texas panhandle, gives you the opportunity to update Cadillac’s paint jobs.
I’d heard about Cadillac Ranch, Texas, for years, but I had never seen it for myself. And, I must admit, when I learned that I could spray paint my own “art” on the Cadillacs of Cadillac Ranch, I kind of geeked out with excitement. But what I learned about Cadillac Ranch surprised me.
Why Would Anyone Bury Cadillacs in the Dirt?
I never really gave a lot of thought as to why someone would bury 10 classic Cadillacs nose-down in the dirt in the middle of a field along historic old Route 66. Seriously, who spends time thinking about those kinds of things? Perhaps I should have.
Cadillac Ranch is the brainchild of an art group called the Ant Farm, based in San Francisco. Founders Chip Lord, Doug Michels and Hudson Marquez often made use of popular American icons to display the trends in current cultural imagery.
The Cadillac Ranch art installation project was sponsored by and installed on the property of Texas millionaire Stanley Marsh 3. He is described as a philanthropist but also a prankster. (As the third in his family to be named Stanley Marsh, he preferred the moniker ‘3’ rather than ‘III’ because he thought it less pretentious.) Ownership of the property was transferred to a family trust just before Marsh’s death in 2014.
To create the Cadillac Ranch, 10 Cadillacs were driven into one of Stanley Marsh 3’s fields. Then they were half-buried, nose-down, in the dirt (supposedly at the same angle as the Great Pyramid of Giza). They face west in a line, chronologically from the 1949 Club Sedan to the 1963 Sedan de Ville, their tail fins held high for all to see. The exhibit is a tribute to the rise and fall of American culture, just like the evolution of the Cadillac tail fin.
So Maybe They Aren’t What They Used To Be, But Who Is?
When the Cadillacs were buried in 1974, minimal thought was given to preservation. As a result, most of the cars no longer have doors, tail lights, bumpers and other not-so-necessary parts. Initially, people would scratch their names into the paint. Today, everyone brings spray paint and adds their own interpretation to this iconic exhibit of Americana.
People from all over the world come to view the Cadillacs, make their own mark with spray paint and take home a memory like none other. No one really knows how many people have been to Cadillac Ranch. But it’s estimated that more than 40,000 cars travel through Amarillo every day. More than half of them drive by the Cadillac Ranch, which is visible from the highway.
Hand Over the Spray Paint, It’s My Turn
With a touch of spray paint, I added something that vaguely resembled a heart. But I’m quite certain it disappeared within hours because there were plenty of other visitors waiting to make their marks. As you might imagine, the paint is pretty thick on these old Cadillacs.
If you can’t bear to leave without taking a piece of the Cadillac Ranch home with you, stop by Lile Art Gallery on Historic Route 66, where artist “Crocodile Bob Lile” creates artwork and jewelry from the paint chips he gathers at the Cadillac Ranch.
And just so you know, the Home Depot closest to the Cadillac Ranch sells more spray paint than any other Home Depot in the country.
SheBuysTravel Tip: If you’re road tripping, save the stop and order your paint ahead. You don’t need anything fancy, but we like neons (they show up well). If you’re trying to write and photograph a specific message, bring black or white spray paint to make a base layer.
Where is Cadillac Ranch TX?
To get to Cadillac Ranch, take exit 64 off I-40 West and travel west along the I-40 Frontage road. The first stop should be at the Home Depot to buy a can (or more) of spray paint. Then head west and watch for the Cadillacs. Park beside the field off the road and let yourself in the gate.
Want More Car-Related Roadside Attractions?
Maybe I’ll drive on up to Nebraska and take a look at Car Henge—the addiction is real. Other car-related public art installation locations to add to your bucket list? Quite a few could easily be added to your Texas road trip, including fellow Texan site Slug Bug Ranch (the VW version of Cadillac Ranch) in Conway and Combine City. Combine City consists of combines (tractors) sunk in the ground. No painting here, but you can take images of this roadside attraction from a distance.
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