Avoid Looking Like a Tourist in Europe: Take This, Leave That

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Aerial view of London Parliament, Big Ben and the Thames.
Packing for London’s changeable weather can be a challenge. Photo credit: Cathy Bennett Kopf

Visiting Europe’s capital cities is a bucket list must for travel lovers. It’s an awesome feeling to stand in the shadow of Big Ben, the Eiffel Tower or the Colosseum for the first time. But prepping for a trip can be a little panicky. You want to dress to fit in and avoid wearing outfits that scream, “I’m an American.”

Exterior of the Louvre in Paris at dusk
Choose shoes you’ll be comfortable wearing for walking and waiting in line at crowded museums like the Louvre. Photo credit: Cathy Bennett Kopf

It’s easier now that the entire world dresses more casually. On my first trip overseas, wearing sneakers was a huge no-no. I limped around Paris in heels, cursing implied fashion rules. But after logging many European trips, I believe no one knows I’m from the US until I order a coffee in my giveaway New Yawk accent.

Packing key essentials will make your outfit styling easier and help you capture the local vibe. Here are tips on what to bring, and what to leave at home when visiting Europe’s major cities.

Ready to explore the world? We can help.

When in Rome… Don’t Wear a Graphic Tee

Boho styled tops from Umgee, available through June Adel store
Easy fit blouses from Umgee are great day options when touring European cities. Photo credit: June Adel

A busy Saturday at home might start at the farmer’s market, include brunch with your besties and end at an outdoor concert in the park. Your favorite concert or college tee is your go-to when you’re out all day.

Your European days will be wonderfully long as you pack in all the sights. Comfort’s key, but there are better options than the butter-soft tee you still sleep in sometimes.

A cute Umgee top from June Adel works great with jeans and will pop in pics. The boho styling is a flattering fit for most and neutral color options are a terrific way to extend your wardrobe.

Silk tunic with tiger print in primary colors from Vanner House
Bold print, silky feel—this Vanner House tunic will quickly become your fave. Photo credit: Vanner House

A dressier option would be a colorful silk tunic from Vanner House. It’s an easy-to-wear look over jeans. The only accessory you’ll need is a pair of statement sunglasses.

SheBuysTravel Tip: If you’re traveling to Europe in summer, don’t count on air conditioning like the ice box temps we have in the States. Loose-fitting tops can help keep you cool.

Ditch the Sweats! Cuter Options for Strolling

Linen beach pants from Cali 1850 work for touring European cities in summer
I live in linen on vacation and at home during steamy summers. Photo credit: Cali 1850

Plan on logging thousands of daily steps when visiting European cities. Although it’s tempting to grab your favorite pair of torn jeans or cozy sweatpants, there are comfy options that look smarter.

When traveling to warm, sunny spots like Madrid or Athens, choose lightweight, loose-fitting pants to beat the heat. These linen beach pants from Cali 1850 come in 15 different patterns to complement your wardrobe palette.

Crop jeans with embroidered hem from Vickie's Gifts
The embroidered hem detail elevates these Wide Leg Crop Jeans from okay to oh my! Photo credit: Vickie’s Gifts

You’ll need at least one pair of jeans in your favorite cut. Vickie’s Gifts has a wide selection of boutique styles, including classic flares and crops with embroidered hems.

Classic flare leg jeans in a dark wash from Vickie's Gifts
A not-too-wide flare on these Bootcut Tru Luxe Jeans works with heels, boots and flats. After dark, your go-to will be a pair of black trousers. Photo credit: Vickie’s Gifts

By swapping tops and accessories, you can instantly change your look. Choose a simple straight leg for the most flexibility like this one from the Crescent’s chic pants collection.

Black straight leg linen trousers for women
Straight leg black trousers work with every top you own. Crescent offers an array of comfortable straight leg slacks and trousers. Photo credit: Crescent

SheBuysTravel Tip: Charming cobblestone streets look pretty in pics. But they beat your feet. Spend time choosing, and breaking in, your shoes before your trip.

Head-Turning Dresses for Navigating Hills and History

Your secret wardrobe weapon is a dress that makes you feel special and comfortable. You’ll project that confidence when posing for pics. When considering your options, think about the vibe of your destination. A tailored shirtdress is a great choice for afternoon tea in London. Sipping port in Lisbon at golden hours? Consider a flowy maxi with strappy sandals.

For the Everyday

Woman wearing cream colored v-neck shirtdress from Vickie's Gifts
This may be the perfect day dress. Vickie’s Gifts carries a lot of effortless day-to-day dresses ideal for Europe trips. Photo credit: Vickie’s Gifts

The unique dresses collection at Vickie’s Gifts offers several very wearable styles, including this flattering A-line shirt dress, available in black and oatmeal.

This swingy denim mini is a great transitional piece, bridging the seasons from spring to summer and summer to fall.

Woman wearing short denim shift dress with patch pockets
The mini length on this denim shift dress makes it feel fresh and fun. Photo credit: Vickie’s Gifts

For Additional Dazzle

Red and pink floral dress with bow at color from Elegance Miss
The color’s fab on the Linda Red and Pink Floral dress and so’s the flirty neck bow. Photo credit: Elegance Miss

If your vacay itinerary includes a “wow” moment, like dinner at one of the top restaurants in Paris, you’ll need a knock-out dress, like this one from the Elegance Miss Parisian dress collection.

Prefer an option you can dress up or down depending on your destination? You can’t go wrong with the perfect little black dress.

Woman wearing black sandals and black knit midi dress with a v-neck
You’ll reach for the Amel black V-neck midi dress over and over again. Photo credit: Elegance Miss

SheBuysTravel Tip: Your sightseeing itinerary will likely include one or more churches, mosques or temples. Be a responsible tourist and respect the local worshippers during your visit. Pack a top or dress that’s conservatively styled – with sleeves, without a deep plunge – to wear. A scarf worn as a shawl or head covering works too.

Chic Hoodie Alternatives

Back of woman wearing a lemon print denim jacket
Silk detailing makes a lightweight denim jacket extra special. Photo credit: Vanner House

Push aside the temptation to pack your favorite sweatshirt or windbreaker. Your outfit topper should be as pretty as the rest of your look. And it needs to be versatile. You might need it on the plane when it gets chilly—or strolling through the twinkling Amsterdam canals after dark.

For day, denim is always a great choice. Elevate your jean jacket look with a designer jean jacket from Vanner House. They’re constructed of lightweight stretch denim in two wash options. And they feature your choice of printed design on the back and collar. Traveling to Italy? The Capri works perfectly for sipping limoncello.

If you’re traveling to Europe during shoulder season, you’ll need a warmer jacket. A trendy trench looks great, especially in luxe suede.

Woman wearing a chestnut color suede trench coat
This suede trench coat from Vanner House will easily become your favorite outerwear when you get home from your trip. Photo credit: Vanner House

Beach? Pool? Find Your Luxe Waterfront Look

A bathing suit and coverup are must-pack essentials, whether you’re planning to hit the ocean, a rooftop pool or a sunny boat deck. A one-piece swimsuit is a timeless choice, whether you opt for basic black or a bold color. The Lenae from WET has flirty ruffles on the leg hem and wide shoulder straps to keep the girls looking great.

Green one-piece swimsuit with ivory ruffle trim at leg openings
Many of WET Swimwear’s designer swimsuits come in a variety of colors so you can find one that looks great on you. Photo credit: WET Swimwear

And try a twist on a linen button-down for your coverup. WET’s oversized white tunic takes you easily from poolside chaise to cafe. Its classic style is a real wardrobe extender.

Woman wearing a white buttondown coverup tunic over a bathing suit
This white, oversized cover-up from WET Swimwear is easy to wear with a variety of bathing suits. Photo credit: WET Swimwear

Don’t Love a Chest Crossbody?

I haven’t fallen in love with the chest crossbody. I understand the convenience of having all your stuff at hand and out of reach of strangers. I’ve tried several styles and they’re not flattering on me.

I prefer a classic crossbody that’s large enough for my phone and a few essentials but fits slim at my hip. The made-in-the-US Postal Crossbody from Vanner House comes in 4 leather color choices and features an envelope flap secured by a brass clasp.

Leather crossbody bag with gold accents from Vanner House
Equestrian-inspired details like the brushed-gold accents on this cross-body bag elevate accessories from Vanner House. Photo credit: Vanner House

Cathy Bennett Kopf serves as the Daily Editor of SheBuysTravel, reporting to Editor-in-Chief Cindy Richards. She began travel writing after serving as the unofficial (and unpaid) vacation coordinator for hundreds of family and friend trips. She launched her blog, The Open Suitcase, in 2012 and joined the SBT (formerly TravelingMom) team in 2016. A lifelong resident of New York, Cathy currently resides in the scenic Hudson River Valley. She’s a member of the Society of American Travel Writers, the International Travel Writers Alliance and TravMedia.
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